This project involved designing and developing a responsive e-commerce website for a contemporary fashion brand looking to establish a clean, editorial-style online presence. The goal was to showcase a limited product catalog in a way that felt curated, modern, and user-friendly.
Fashion E-commerce Website
UI & Design Decisions
Inspired by high-end fashion retailers, the design uses a minimal layout and bold typography. Product imagery takes center stage to reflect the brand’s tone. The result is clean, premium, and easy to browse.
Layout Structure
The homepage layout starts with a bold hero to establish brand identity, followed by curated product sections that guide exploration in a clean, focused flow.
Homepage
Products are shown in a clean grid with hover image effects. Alternate views appear on hover, enhancing product discovery.
Shop
Products are presented in a grid layout with hover image effects that reveal alternate views, enhancing exploration.
Product Page
Designed with a clear visual hierarchy, large imagery, and a simple “Add to Cart” flow.
Mobile Version
The mobile layout was designed for clarity and ease of use. Large imagery and smooth navigation support a clean shopping flow. It keeps an editorial feel while ensuring full responsiveness.
Takeaways
This project combined development and interface design within a functional e-commerce structure. I deepened my experience with Elementor’s theme builder and WooCommerce tools. It also helped me practice dynamic layouts, like loop templates and product displays.